Customer Journey

The aim of this project was to analyze customer behaviour for an international brand.
I've worked together with a team of UX researchers and went through the steps required to build a proper Customer Journey:


 

Raw Data

The UX Research Team did a great job in analysing Customer Behaviours, and presented this document, rich of text, with the assignment of  visualizing it in a Customer Journey Map; luckily they didn‘t leave me alone in the process: bringing together research and design is fascinating!

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Early Sketches

The original idea was to have one unique poster condensing all the journeys into one flow, but the picture became too complex:
overloaded with information and missing a visual focus.

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Poster Drafts

Eventually we opted for spreading the content into four different posters, reducing selectively the amount information displayed, so that watching would be a more pleasant experience. Less is more! From a circular environment the journey took a more up-and-down shape. 

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Final Layout

This is the final result, currently hanging on the client‘s wall. 
The actual content cannot be shown for privacy reasons, but still it‘s worth having a look I guess!

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